Why Buying an Apartment Under Construction is the Smartest Move in 2025

Property prices in Sofia keep climbing. New residential projects in central areas are scarce, and apartments sell out long before the buildings are completed. For some, buying when there’s only an excavation on site seems risky. In reality, this is the moment when smart buyers make their move.

Pirotska Residence is a clear example. The project is currently at its early construction phase, and the purchase conditions are among the most attractive in the city. This isn’t marketing talk – it’s a fact known to those who follow the real estate market closely.

The Advantages of Buying During Construction in 2025

Lower Price and Better Terms

The price difference between the excavation stage and a fully completed building is significant. Buyers who commit early pay much less. Once the project is finished, prices rise – a pattern proven by every new development in Sofia in recent years.

At Pirotska Residence, prices start at €1875/sq.m (VAT excluded). This value will increase as construction progresses and market demand intensifies.

Wider Choice of Apartments

At the early stage, you have the freedom to choose – the preferred floor, the view you want, and the layout that suits your needs. Later, the best options are already taken.

This isn’t only about square meters. The difference between an apartment with a city view and one facing another building is huge – both in terms of everyday living and future resale value.

Security with the Right Developer

Concerns about unfinished buildings are justified, but not when the project is backed by TV Property. With over 30 years of experience, the company has a proven track record – completed buildings, satisfied clients, and solid financing.

Here, buyers deal directly with the developer – no agents, no extra fees. TV Property’s reputation is built on delivering projects on time and to high quality standards.

Flexible Payment Plan – Why It Matters

Financial pressure is a common worry when buying during construction. Pirotska Residence eliminates this issue. The payment plan is straightforward:

20% is paid upon signing the contract;
the remaining 80% is due only upon issuance of Act 16 (building completion certificate).

This means buyers do not tie up large sums upfront. The bulk of the payment is made only when the home is ready to move into, minimizing risks and ensuring peace of mind.

An Investment That Pays Off

Buying under construction isn’t just about securing a new home – it’s a strategic investment.

Central Sofia – Price Stability and Growth

In recent years, property values in Sofia’s central neighborhoods have consistently risen. Demand is strong, while new projects are rare. This makes every new apartment in this area an asset that appreciates over time.

Pirotska Residence – A Project with Added Value

Located in the heart of the city, this development offers something unique – new construction in a district full of older buildings. This rarity boosts the desirability and long-term value of these apartments.

What You Get When You Buy Now

Security for Your Money

You pay a small portion at the beginning and the remaining amount only when the building is completed. This payment structure gives confidence and reduces risk.

The Chance to Personalize Your Home

Buying at this stage allows you to influence interior choices and finishing details. You won’t have to accept a standard design – your apartment will reflect your taste from the start.

Pirotska Residence offers the opportunity to buy at a reasonable price, during the most advantageous stage for investing. The flexible payment plan makes the deal even safer, while the location guarantees long-term value.

Buying a home is always a major step. In 2025, however, the real estate market in Sofia makes the choice clearer than ever – new construction in central areas is scarce, prices are rising, and high-quality projects sell out fast. This is why investing early in Pirotska Residence isn’t just a good idea; it’s a move that delivers real value.

What Makes This Project Stand Out

Not every building offers the same mix of prime location, reliable developer, and clear purchase conditions.
Pirotska Residence is located in the heart of Sofia, and it’s backed by TV Property – a developer with decades of experience and successfully completed projects. This combination minimizes risks and gives buyers confidence that the building will be completed as planned.

What’s Next in the Construction Process

The project is currently at the foundation stage, but that’s only the beginning. The upcoming steps include:

erecting the columns and slabs of the first floors;
steadily building up the structure that will define the residence’s silhouette;
facade work and finishing touches that will shape its final appearance.

Each stage will be visible to anyone following the progress – month by month, the site will transform into a real building.

Why Early Buyers Benefit the Most

Buying at this stage comes with advantages that won’t be available later:

Better Pricing

Prices always increase as construction advances. Those who buy now secure a lower price and benefit from the property’s appreciation.

Best Selection

Early buyers can choose the most desirable layouts, floor levels, and orientations before they are taken.

Customization Opportunities

At this point, it’s easier to request modifications in finishing materials or details, making the apartment uniquely yours.

The Flexible Payment Plan – A Real Advantage

The 20% on contract signing, 80% on Act 16 plan is not just convenient – it’s a safety mechanism.

Buyers avoid tying up most of their capital early on.
The main payment is due only when the property is fully completed.
The risk shifts from the buyer to the developer.

This allows for better financial planning and peace of mind throughout the process.

A Scenario That Shows How Buyers Win

Imagine buying an apartment now at €1875/sq.m. Two years later, when the building is completed, the same apartment is worth 15–20% more. You could sell it for a profit or move in knowing that your property’s market value has already increased.

This is not speculation; it’s a trend seen in every successful central Sofia project in recent years.

A Location That Shapes the Future

Pirotska Street is a district in transformation. New developments bring a modern look, increase property values, and attract residents who want to live in a central but well-planned environment.

Pirotska Residence is part of this transformation. When completed, it will stand as one of the developments reshaping the area.

The Psychology of Buying Early

Those who buy now think ahead. They don’t wait for prices to climb or settle for compromises in ready properties. They act first, with the widest choice and the most favorable conditions.

This is not just a financial decision – it’s a way to stay ahead.

Pirotska Residence – an Opportunity with a Deadline

Every project has a window where buying is most advantageous. For Pirotska Residence, that window is now – while construction is at an early stage and prices are fixed at a level that won’t last long.

Those who wait will pay more. Those who act now will gain the most.